Frequently Asked Questions
Answers to common questions from our local business community
1. What is Direct-Results?
Direct-Results is a Salt Lake City–based local business directory and AI-powered community helping Utah businesses automate marketing, lead generation, and customer engagement.
2. Who can join Direct-Results?
Any Utah-based business, from photographers to real estate agents, can join. We offer free and premium membership tiers.
3. How much does it cost?
We offer a Free Welcome Plan, Preferred Plan ($297/year or $50/month), and Premium Plan ($897/year or $97/month), plus enterprise add-ons.
4. What’s an AI Employee Agent?
Our AI Employee Agents are automated assistants built on HighLevel that help businesses respond to leads, schedule appointments, manage reviews, and more—24/7.
5. What can AI do for my business?
AI can follow up with leads instantly, book appointments, collect reviews, and optimize your online presence—all without hiring staff.
6. Can I try it without commitment?
Yes! Get listed for free and explore the tools. You can upgrade anytime for more automation features.
7. Is this just for Salt Lake City?
Our focus is Salt Lake City and surrounding Utah cities, but we're always expanding!
8. Will I need to install software?
No downloads needed. Everything is cloud-based via your HighLevel dashboard and mobile app access.
9. What if I don’t have a website?
No problem. We’ll help you create a landing page through your profile and AI Employee funnel.
10. How fast can I get started?
You can activate your free listing in just 5 minutes. Your AI Employee can be live within 48 hours.
11. Is it hard to manage?
Not at all. We’ve simplified everything with a clean dashboard and step-by-step onboarding.
12. Do you help with Google Business Profiles?
Yes. We optimize your listing, manage reviews, and ensure your profile is AI-search-ready.
13. What kind of support do I get?
You'll have access to our AI assistant plus optional human support via chat and email.
14. What’s AEO and why does it matter?
Answer Engine Optimization (AEO) ensures your business appears in voice searches, AI tools, and smart assistants—not just Google search.
15. Do I need technical skills?
No technical skills required. Everything is plug-and-play and guided by our team or your AI assistant.
16. What if I have more questions?
Ask Jennifer, our AI assistant! She’s available at the bottom right of this page to help you 24/7.